Beaujolais Nouveau Day is traditionally the third Thursday in November and the day on which the wine is released for sale. It is a red wine made from Gamay grapes produced in the Beaujolais region of France. The grapes must come from the Beaujolais AOC, and by law, all grapes in the region must be harvested by hand. Grapes are loaded into a large sealed container that is filled with carbon dioxide. Grapes that are gently crushed at the bottom of the container by the weight of the grapes start to ferment, emitting more carbon dioxide. All this carbon dioxide causes fermentation to take place inside the uncrushed grapes. Beaujolais nouveau is a purple-pink in colour, bottled only 6-8 weeks after harvest.

The resulting wine is fresh, fruity, and very low in tannins. Beaujolais Nouveau Day enjoys publicity events and heavy advertising throughout France in the preceding weeks. Beaujolais Nouveau is intended for drinking straight away and should be served slightly chilled to 13°C (55°F).

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